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Content marketing

Creativity

Content marketing is the publishing of content in order to build relationships with your prosepcts. Assets created for the purpose of content marketing often include a mix of solutions to common problems, best-practice guidance and thought leadership. Essentially, by becoming the resource that educates your prospects, you make them familiar with your brand, you position yourself in your chosen field and prospects come to know and trust you enough to do business. Content marketing, well executed, can significantly boost sales.

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