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What is Radio Advertising?

This may seem like a silly thing to address in the 21st century, but it’s a valid question because radio advertising is no longer limited to traditional broadcast technology. As you’ll see below, the “radio ad” can be found in podcasts and music streaming services. A 2020 report on smart speaker home assistants even shows that 42% of daily commands are to play radio stations.

Simply put, radio ads are being heard through more modern channels and it’s time for a modern answer to the question “What is radio advertising?”

The modern definition of radio advertising is the use of short-duration audio ads inserted throughout audio content in any number of ways, including traditional radio, music streaming services, podcasts, and more.

That is all to say radio advertising no longer refers to just audio broadcasts. The long standing marketing tactic is now representative of a broad style of audio ad that transcends the traditional use of radio.

As you’ll see throughout this post, the traditional aspects of radio advertising are still vital to its success. They remain time bound and short in duration, call to action-driven, and provide a chance to make something memorable through repetition. The best practices for crafting a radio spot are founded on the broadcast use case, but it turns out that recipe is hugely successful for any radio-style ad across your multi-channel marketing mix.

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To start, it’s worth noting that the concept of radio advertising is always evolving. For instance, the advent of music streaming services and niche podcasts have rendered the radio spot more relevant than ever.

From a small business advertiser’s perspective, an average 30- or 60-second radio ad offers a golden opportunity to tell a story, impact a listener on an emotional level, reinforce a brand’s identity and value, and clearly state a call to action.

We walk through the 7 best practices of radio ad copywriting and how to choose the right voice actor for the job in the next post of this mini series. Subscribe to the blog to get notified when it’s published! Want to get a head start on your radio advertising campaign before the next release? Create your Voices account today.

Sharp Minded Solutions

You can do many things besides advertising to market your consulting services. In fact, advertising is usually the last promotional method consultants use, because it is expensive and too diffuse to reach their target markets. Instead, consultants usually rely on ``expertise marketing,`` which is done in a hidden marketplace that places great emphasis on trust and relationships. Advertising on the other hand is really all about creating brand identification and is therefore usually confined to products where trust and relationships are not as commonly required.

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Make our team your team.

One of our core services is Business Consulting which focuses on connecting Businesses with IT to enable increased value from IT investments. Today’s business environment is highly competitive and fast-moving, which necessitates more flexible action and quicker response processes. Pulse is dedicated to helping you attain the desired transformation of your business to optimize, automate and simplify. We do that by understanding the objectives of your business and defining your present capabilities, noting your strengths and the areas that need improvement, and then creating a plan of action that will bring forth tactical as well as strategic solutions.

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For Growing a Successful Business

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.

Our Amazing Team

Some of the nicest people you'll ever meet.

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Douglas Turner

CEO

When you’re not unveiling a grand new design, it’s usually the PM who communicates back and forth with the client. Be thorough in your designs and make sure you satisfy all requirements. Don’t make your PM look bad; it’s your fault if you miss something, not theirs. But the client doesn’t know better. Make them look good, and they’ll return the favor!

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Philipa Montgomery

Manager

If you’re ever working with other designers, it is so important that you keep your file clean and organized. You should be doing this anyway for your own sanity, but especially if you’re working with other designers.

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Cynthia Folwer

Designer

Our experienced sales staff will assist you with every detail of your project, our design & production team will review your designs ideas, and or production team will see your project through to the final delivery.

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Jonathan Wright

Developer

Be respectful to developers. If their deadline is Friday, don’t wait until Wednesday to get them the design. You’d be surprised how little a dev needs to get started on database or architecture work, so the sooner you can get them a blockframe or wireframe, the better.

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Happy Customers

"Working with HADISS Group has been nothing but a pleasure.  They are responsive, creative and worked at a pace (during setup) that was both efficient and manageable for our team.  We have seen a marked increase in market response/recognition, since we began our social media program with HADISS Group.  Thanks for making it so easy to get our marketing into the 21st Century."

Philipa Montgomery

Manager

“We could not have been more pleased with the professionalism they displayed mixed just perfectly with a genuine concern and care for our company and the delivery of an exceptional web site! A+ isn’t enough, but they get that from me! ”

Cynthia Fowler

Designer

"HADISS Group is the perfect balance of professionalism and personality. Their team is fun and easy to work with and the service they deliver is top-notch. As a company with a “pay it forward” mentality as well, Bayshore appreciates all that HADISS Group does to support our community of seniors and caregivers in Tampa Bay with great information and easy-to-follow links to valuable resources. They take the time necessary to really dig in and figure out what a company needs to expand their audience and reach out to the people they can help the most. It’s been a pleasure to work with them through the Better Living for Seniors organization in Pinellas and the Area Agency on Aging website."

Evelyn Washington

Envato Market

Get In Touch. Visit Us, We Can Do So Much Together.

It can be overwhelming when you are looking to make a big decision about the future of your company. Whether it is deciding on a new marketing budget, to hire new staff, or if it is time to sell, it is always helpful to have a fresh pair of trained eyes on the situation! At  HADISS Group, our proven results, and experience with the local market allows us to help you to sort through the distractions, and make the best decision to take your business to the next level.

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